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Selling Real Estate? Get your Asking Price – or More

Sandi Gerrard

ARTICLE HIGHLIGHTS:

Insights into the minds of would-be-buyers touring your home from an experienced casa guru, home staging professional. Homeowners need to be able to step outside and take an objective look at the property they've called home and see what a fresh set of eyes will see.

ReDesigners
Objectivity

If you are thinking about putting your house on the market now and hope to sell, move and get settled as quickly as possible - home owners take note. The average buyer has little imagination when it comes to projecting themselves into a resale home.

Even though you've spent countless hours painting and decorating for yourself it means little to the young couple viewing your home. They may enjoy a cursory glance at your novels and the cute family snapshots adorning the walls. They may be awed by your china and crystal collection. But it will never feel like their home. They won’t be able to get past your personal style. You want them to feel at ease, welcomed and able to imagine themselves living there.

Invest in a ReDesigner to Create Broad Appeal for Your Home

Real estate agents know the importance of de-cluttering and de-personalizing and they’ll be the first to tell you so if they list your house on the market. Many of them use a redesigner (or home stager) or can recommend one to review their listings. You can also find a local Redesigner online at casaGURU. All of them are licensed, insured and homeowner rated.

Redesigners enhance a home’s appearance and create broad appeal, adjusting everything from furniture layout to interior colours.
In a competitive real estate market, the small investment in these services has shown dramatic payback both in terms of average selling times and more importantly higher selling prices.
Most buyers will develop an opinion about a house within the first 60 seconds. Sometimes that opinion is formed by the appearance of the contents of the house.
If you have ever been inside a model home, you have seen the impact of professional design. Redesigners create the same feel using your existing furniture and accessories.

Objectivity & so much more...

Redesign consultants can also assist you in preparing the house yourself. Many will provide a written report or “to-do” list for you to follow step by step. They offer an objective view by putting themselves in the position of a buyer.

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